The Dove Campaign for Real Beauty Videos

 

Imagine a World Where Beauty is a Source of Confidence, Not Anxiety

 

The Dove^® brand is rooted in listening to women. Based on the findings of a major global study, The Real Truth About Beauty: A Global Report, Dove^® launched the Campaign for Real Beauty in 2004. The campaign started a global conversation about the need for a wider definition of beauty after the study proved the hypothesis that the definition of beauty had become limiting and unattainable. Among the study’s findings was the statistic that only 2% of women around the world would describe themselves as beautiful. Since 2004, Dove^® has employed various communications vehicles to challenge beauty stereotypes and invite women to join a discussion about beauty.  In 2010, Dove^® evolved the campaign and launched an unprecedented effort to make beauty a source of confidence, not anxiety, with the Dove^® Movement for Self-Esteem.

The following videos are from The Dove^® Campaign for Real Beauty.  I used them as a springboard to a discussion with my 6th grade girls about self-esteem and the way the media shapes the way we think about beauty.  Enjoy and be inspired.