Imagine a World Where Beauty is a Source of Confidence, Not Anxiety
The Dove® brand is rooted in listening to women. Based on the findings of a major global study, The Real Truth About Beauty: A Global Report, Dove® launched the Campaign for Real Beauty in 2004. The campaign started a global conversation about the need for a wider definition of beauty after the study proved the hypothesis that the definition of beauty had become limiting and unattainable. Among the study’s findings was the statistic that only 2% of women around the world would describe themselves as beautiful. Since 2004, Dove® has employed various communications vehicles to challenge beauty stereotypes and invite women to join a discussion about beauty. In 2010, Dove® evolved the campaign and launched an unprecedented effort to make beauty a source of confidence, not anxiety, with the Dove® Movement for Self-Esteem.
The following videos are from The Dove® Campaign for Real Beauty. I used them as a springboard to a discussion with my 6th grade girls about self-esteem and the way the media shapes the way we think about beauty. Enjoy and be inspired.